Social Media Optimization is a powerful technic for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media and if you’re not speaking directly to your audience through social platforms like Facebook and Instagram, you are missing out. Great marketing on social media can bring remarkable success to your business, creating devoted brand, advocates and even driving leads and sales. 

Four stages in a

successful social cycle

  • Listening
  • Influencing
  • Networking
  • Selling

Social Listening

Listening gives you the insights you need to develop a strategy that will give you influence, a strong network and lots of leads and sales.The key of course is to get you information in front of your prospects and customers. For most businesses, that includes one or more of these top social networking sites.

Facebook receives 76% visitors daily 15% visitors weekly and 7% visitors less often. 
Instagram receives 51% visitors daily 26% visitors weekly and 22% visitors less often.
Twitter receives 42% visitors daily 24% visitors weekly and 33% visitors less often. 

If you are worried about the time drain that social media can be, don’t worry. Social media marketing is about executing the social cycle while minimizing cost-which means you need to master the methods and metrics for all of the 4 stages. 

As with any marketing strategy, you need to start with your target audience, this is the key to creating a successful social strategy. Whether you are paying attention or not, people are talking about you and reaching out to you on the social web. They are sharing their experiences with your products.   

Social Influencing

At this stage, your aim is to lead and direct your followers opinions, attitude and behavior and since you have been listening, its relatively easy. 

Goals that your influence is growing

  • You get more engagement – people retweeting or sharing your posts and people responding to your posts. 
  • Your traffic number increase – people click on your links. 
  • You develop a greater mind  share.
  • You become a recognized authority and a brand people look out for. 

Social Networking

Its at this stage of the social cycle that you connect with influencers and authorities. Social networking is important for all businesses, whether you are just getting started, scaling or expanding to new markets.

Your Goals for social Networking

  • Share your own content that fills the industrial gap
  • Create good will with brands that are similar to yours.
  • Over time, transform that good will into profitable partnerships  

Social Selling

This is the most interesting bit of the whole exercise. Finally, after listening to your prospects, building authority in your space and establishing a strong network. You can start putting your offers in front of people – and converting them.