Social Media Marketing

This is the process of gaining traffic or attention through social media sites. Social Media itself is a catch-all term for sites that may provide radically different social actions. It engages and expands your audience reach online. For instance twitter is a social site designed to let people share short messages or updates with others.

 

 

We Leverage Social Media to Engage

your Audience & Increase Sales

Social media campaigns can improve your visibility on search engines like Google while enhancing your brand, selling your products, driving traffic to your website, and helping you serve both new and current customers.

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Provide Customers with Meaningful Conversations

Businesses can't afford to be arrogant. In the age of social media, businesses must be open to discussions with their customers. It is important to find out what they like, what they hate, and what fresh ideas they may have.

 

Provide Instantaneous Customer Service

i2-customer-self-servicesA great way to engage the public is to have them directly contribute content through a social media platform. When done correctly, this tactic can help engage customers and potential customers and help create new sales and greater brand awareness.

 

 

Provide Exclusive Offers & Discounts to Your Audience

mollydiscountPeople are always looking for the best deals online. Social media gives businesses an opportunity to provide exclusive promotions to their most loyal customers. Not only do you reach a captivated audience with each offering, you can also measure the success of the campaign by having social media tracking analysis in place. 

 

 

 

Common Social Media Marketing Mistakes

People are connected to each other more than ever before on social media platforms, engaging in conversations about your brand and industry would therefore harness the potential of this platform to your business. In the year 2011, Kenya had are a total of more than 1 million Facebook users as a result, it's no surprise that social media can be a bit overwhelming, but if you stay clear of these common mistakes you'll be well on your way to effective social media marketing.

Ignoring It

Social networking and blogging are among the most popular activities online. In fact, 67% of global users regularly visit member communities and 10% of total time spent online is on social media sites. People are likely talking about your brand on social media which is invaluable to your company if you’re willing to listen to what they are saying.

Assuming Social Media is Cheap

Entrepreneurs want everything (brand awareness, recall, more word of mouth, more business) and they want it fast. Digital market takes patience and timing. You can't join an online social network and derive any value from it unless you take the time to meet the right people, connect, share, build, and grow.

Assuming that Anyone is Capable of Maintaining a Social Media Campaign

It is not just about the availability of technology and some knowledge but you also need an effective strategy and experience. It may take some trial and error to find the right approach to your social media campaign. It is about choosing your priorities according to what is most beneficial to your company whether it is Facebook, Twitter, a blog or YouTube. The focus should be adding value to customers where they can be found digitally.