WHY Search Engine Optimization IS IMPORTANT TO YOUR BUSINESS

Search Engine Optimization is the process of working your online content so that the search engine likes to show it as a top result for searches of a certain keyword. If for example in the website you have content on precious stones, you want the search engine to show it as a top result to anyone who searches for the phrase “precious stones”. Search is the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website. 

SEO BENEFITS TO BUSINESS

Search Engine Optimization is a key part of getting known because search is one of the primary ways that users navigate the web. Search engine results are presented in an ordered list and the higher up on that list a site can get, the more traffic the site will tend to receive.

  • User-friendly websites
  • Bringing in more customers 
  • Better conversion rates
  • Building Brand Awareness 
  • Bypass Competition  

HOW SEARCH ENGINE OPTIMIZATION WORK

Search Engines use a set of rules to determine what pages to show for any given query. This rules are known as algorithms. Algorithms have evolved over time to become more complex as websites increase.

There are three core metrics that  SEARCH ENGINES evaluate to determine the quality of a site and how it should rank

Links

From other websites play a key role in determining the ranking of a site in google and other search engines. A link acts as a vote of quality from other websites. sites that acquire links from many other sites gain authority especially of those other sites are authority themselves. Digital media performs a research on.

Content

From other websites play a key role in determining the ranking of a site in google and other search engines. A link acts as a vote of quality from other websites. sites that acquire links from many other sites gain authority especially of those other sites are authority themselves. Digital media performs a research on.

Page structure

The third core component of Search Engine Optimization is page structure. Because web pages are written in Html, how the html code is structured can impact a search engine ability to evaluate a page. Including relevant keywords in the title, url and headers of the page and making sure that a website owner take to improve the Search Engine Optimization of the site.